Careline Cosmetics, the sought after
local Gen-Z makeup brand has just announced popular and multi-talented young
actress, Francine Diaz as the newest face of the brand!
Careline’s Brand Manager, Natasha
Chua, reveals that when they were looking for an endorser that could proudly
represent the brand, Francine’s name kept showing up in the polls. And
according to Chua, it made sense as “she [Francine] is one of the top leading
stars of her generation, and is a great inspiration and influential figure to
other young people.”
However, aside from star power and a
reputable character, it was also important for Careline that the new endorser
actually knew the brand. Francine turned out to be a perfect fit too, in that
regard. Because Francine admits that not only was she aware of the brand, but
she is actually an avid Careline user and customer as well!
“I remember during first year high
school ko, dun ako nagstart magkaroon ng interest sa makeup, and Careline
talaga yung ginamit ko,” shares Francine. In fact, in one of her media
interviews, she mentions that the first ever beauty product she owned and
purchased was the Careline Lip & Cheek Tint!
Francine literally grew up with the
brand, stating that she continues to use Careline until now. Her all-time favorite,
in particular, is the Careline Oil-Control Blush On in Peach Glow. Francine
adds, “I am very happy kasi yung ni-loo-look-up kong makeup brand before, isa
na akong endorser niya.”
Chua says that Careline as a beauty
brand is fun, energetic, and never boring. “While Francine often plays sweet
and innocent characters in most of her shows, her looks are very versatile and
reflective of the brand’s slogan #BetterThanBasic!”
Additionally, Chua mentions, “Like
the brand, Francine is exciting to be with. She is full of energy and adaptive.
We can’t wait for Careline’s brand followers and Francine’s fans to see the
different looks we did with Francine during her Careline shoot!”
Watch out for new innovations and
product launches from Careline and more materials featuring Francine Diaz!
Careline Cosmetics is available in
Watsons, Mercury Drug Stores, Robinsons Dept Stores and Supermarkets, SM Dept
Stores and Supermarkets, Alfamart, Waltermart Dept Stores and Supermarkets,
Puregold, Gaisano Group of stores, Prince Warehouse, among other leading retail
stores nationwide!
