Celebrities
are often perceived as unreachable and intimidating, what with the aura of fame
and fortune that they exude. But this is not that case for multihyphenate media
personality Alex Gonzaga, who, for many years has been very open to sharing
relatable situations in her normal day-to-day life through her social media platforms,
which has managed to amass millions of followers.
What
started out as a gratuitous way of keeping herself busy while waiting for her
next project turned out to be one of her life’s biggest blessings. “I started
vlogging five years ago. I ventured into it without thinking na it would open many opportunities. I
just thought, okay sige dito nalang ako kasi at least I’m
doing what I love. But then the Lord is very faithful, so just when I thought
it was the end of my (showbiz) career, more opportunities opened. I booked more
shows, and more people started to notice me.”
But
more than the unexpected career boost, the singer-host confessed that sharing
content on social media fulfills her desire to be someone that people can look
up or relate to, especially when they are experiencing life challenges or a
major milestone: “I will be sharing my life story because ako as a person, pag may
pinagdadaanan ako, naghahanap ako ng taosa TV or even sa internet na I can
relate to. Na parang may pinagdaananna
katulad sa akin, and how they went through it victoriously.”
Being
someone relatable is reflective in many aspects of Gonzaga’s life, even down to
her choice of products and endorsements. That is why as the newest brand
ambassador of Ever Bilena, the country’s no.1 cosmetics brand, she couldn’t be
more grateful to be able to promote a brand that’s accessible to many
Filipinos.
“I’m
so happy to be part of one of the biggest beauty companies here in the
Philippines nanagbibigay confidence sabawat Filipino all over the
Philippines, and even all over the world kasi
everywhere, anywhere, it’s available. Ang
sarap ng feeling to be promoting something na you know is going to be accessible to every Filipino,” she
excitedly exclaimed.
“Not
only are they accessible, they’re also affordable. They’re a one-stop shop
because they have a lot of products na
pwede mong gamitin whether sa
work or nagmamadali ka,” adding that
in her beauty kit, her must-have products include Ever Bilena’s best-selling
products: EB Brow products, Ever Bilena Lip & Cheek Stain, and EB Matte
Lipstick in Toast of New York shade.
For
her, makeup shouldn’t overshadow but enhance one’s features: “Pag everyday makeup, as much as possible,
because sa work ko lagi akong full makeup, gusto
ko yung nae-enhance lang yung face ko.
I just put eyebrows, lipstick, blush on, and eyeliner.”
So
whether you’re an avid fan or a casual follower, don’t be surprised if, after
checking out her vlog, you somehow end up feeling that this stunning celebrity
is your BFF because in a way, she is as she opens up her life story to help
people through big or small decisions – from makeup products and fashion, to
career and life – through her own experiences.
.jpg)
