According to
the latest Beauty and Personal Care 2022 report by Euromonitor International, a
London-based market research company, Hello Glow is listed as
the #1 top ranking brand for skin care set for two years in a row.
The market research firm discloses Hello Glow's market share at 51.7% and 52.7%
in 2020 and 2021 respectively; overtaking multinational brands like Nu Skin,
Avon, Shiseido and Loreal in this category.
Ever Bilena Cosmetics, Inc.'s Chief Sales & Marketing Officer, Denice
Sy-Munez founded the brand in February 2020, just before the country went into
lockdown.
"We saw that there was demand for a safe and credible option for
rejuvenating sets and sold the set first through direct sales dealers and
resellers," says Sy-Munez, who started the brand with only one product -
the Hello Glow All-Natural Whitening Set, which sold over a million sets in its
launch year.
Hello Glow has since released three additional variants under the skin care set
category; namely the Advanced Rejuvenating Set, the Acne Defense Set, and the
Blemish Miracle Set.
Hello Glow's unique selling point? All of the brand's skin care sets are
dermatologist-recommended and have undergone clinical testing to ensure
efficacy. "The skin sets do not contain any hidden FDA-banned ingredients,
we are FDA-compliant and the label is as transparent as it can be!" adds
Sy-Munez.
The brand has
been recognized on multiple occasions by international award giving bodies as
well. Hello Glow has won Gold from the 2021 IPRA (International Public
Relations Association) Golden World Awards for an alldigital campaign, while
Sy-Munez was the Gold Winner at 2022 TITAN Business Awards for Beauty &
Cosmetics as founder for Hello Glow.
Hello Glow is available in thousands of touch points. The brand is carried by
over 20,000 registered resellers nationwide, and is distributed across 5,000+
physical retail outlets including department stores, drug stores, supermarkets,
and convenience stores.
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