Local premium
craft beer brand Crazy Carabao may have already captured a strong following
among liquor enthusiasts and built partnerships with high-end bars and
restaurants nationwide, but it’s not about to rest on its laurels as it
continues to keep the brand fresh and interesting with the introduction of
distinctive styles of beers, an updated website and a more attractive packaging
that pays homage to its Filipino roots.
These exciting
milestones were recently celebrated during a recent Superhero-themed launch held at the new
Odd Seoul 2 Bar in Quezon City. Hosted by the country’s popular multi-media
personality Sam YG and Tiktok superstar Sammy J, the event gave guests the
perfect opportunity to get to know the brand, enjoy the different Crazy Carabao
variants with food pairings; beer drinking games, beer pong, and much
more.
Crazy Carabao
has undoubtedly come a long way – what started out as a dream among friends
after watching a Manny Pacquiao fight in Las Vegas, slowly turned into a
reality with the acquisition of an abandoned building in Sta. Rosa, Laguna for
brewery. With countless of beers brewed and drank, Crazy Carabao was officially
launched in the market in 2014.
Now
approaching its 10th year, Crazy Carabao takes pride in being a
major player in the Philippines’ craft beer industry. Despite its growing
popularity, Crazy Carabao is still brewed in small batches, with the same
passion and dedication for quality and creativity. Drinkers can taste the
natural freshness of the ingredients – malts are imported from Australia and
Europe, and hops, which provides the bitterness, aroma and style, are grown in
Yakami Valley located next to Seattle, USA, which is said to have some of the
most fertile soil in the world, made richer with the ice water from off the
Cascade Ranges.
The
same principle in using fresh and premium ingredients is followed in the
brand’s newest offering – the Newtons Noggin Apple Cider which has a fruity,
fresh, and mild kick. It complements Crazy Carabao’s other existing products,
namely Pilsner, Pale Ale, Wheat, Golden Ale and India Pale Ale.
True to its
roots, Crazy Carabao has updated the
look of its packaging, paying tribute to
its Filipino roots. To accompany the beer’s awesome taste, each Crazy Carabao
bottle is now adorned with a single beaming color that shows vibrancy through
the sunrays accentuated by symbols of Pinoy culture such as the Chocolate
Hills, the jeepney, butanding, among others.
On top of the
new Crazy Carabao drink and packaging, the brand has also updated its website (https://crazycarabao.ph/) featuring a more vibrant design, with
pages that are easier to navigate and, most importantly, a Beer Finder feature
that lets users easily find the nearest outlets that sell Crazy Carabao – from
bars, restaurants, groceries and stores around the country.
Currently,
Crazy Carabao is available in top bars and restaurants across Metro Manila,
including most of the 5-star hotels in
the country and in all the main retailers such as S&R, The Marketplace,
Landers Superstore, as well as in
Lazada, Shopee, and many other top online stores.
“Our goal as a
craft beer company is to help many more Filipinos enjoy the different notes and
unique styles of beer. Our following is rapidly growing and we want to keep it
fresh and interesting for them by expanding our product portfolio to target the
varying tastes of our customers,” said
Brad Hannam, one of the founders of Crazy Carabao.
“We
would like to thank you for keeping our beers flowing for these past years. Our
goal and hope is that our beer touches your lips in many more years to come and
to bring quality-made products and exceptional experience to each and every
Filipinos! “ added Grace Vicencio, Crazy
Carabao’s Sales Manager.
