The country's leading cosmetics
company has partnered with Republic Cement's ecoloop to help divert plastic waste and empower
a sustainable future
Ever Bilena Cosmetics, Inc.
is making significant strides towards environmental responsibility through its
partnership with ecoloop, Republic Cement's official resource recovery
group and alternative fuels arm. This innovative initiative goes beyond offering
beautiful products - it's about creating a beautiful world through sustainable
practices.
By joining forces with ecoloop,
Ever Bilena actively tackles the plastic waste crisis. Post-consumer packaging
is diverted from landfills and waterways, given a new lease on life through
co-processing in Republic Cement's manufacturing process. This not only reduces
waste but also utilizes it as an alternative fuel source, promoting a circular
economy.
As of this writing, Ever
Bilena’s collaboration with ecoloop has already helped divert the
equivalent of 14.6 million sachets from landfills and waterways. Bringing to
life Ever Bilena’s purpose statement of "creating a beautiful world and
empowering people to lead beautiful lives that transcend beyond the ordinary.”
According to Ever Bilena's
Chief Sales & Marketing Officer, Denice Sy, "At Ever Bilena, we
consider sustainability a core value. We recognize our responsibility in taking
active steps to minimize our plastic footprint. This partnership with ecoloop
is only one of the many sustainability initiatives that we have already started
since the pandemic."
“Republic Cement is proud
to partner with Ever Bilena to achieve our shared vision of a more sustainable
and stronger Republic,” shares Republic Cement CEO Roman Menz. “It is through
partnerships such as this that we can do our part, as responsible corporate
citizens in safeguarding our environment for future generations. We look
forward to a long and fruitful partnership based on sustainability and environmental
stewardship with Ever Bilena.”
Aside from the partnership
with ecoloop, Ever Bilena has worked with Plastic Bank to help stop the
equivalent of 1,683,502 plastic bottles from entering the ocean in 2023.
Additionally, all their products are paraben-free, cruelty-free, and carry the
"clean beauty badge," demonstrating their dedication to responsible
ingredient sourcing and ethical practices.
Ever Bilena Cosmetics, Inc. is the mother company behind renowned beauty brands, Ever Bilena, Careline, and Spotlight Cosmetics, skincare brands Hello Glow, Ever Organics, and Hyaloo, and personal care and fragrance brands Blackwater and BW Women.
