From left: TaskUs Global
corporate talent intelligence reporting analyst Eunice Dianne Grey, GCash
partner investment and marketing head Kay Lagman, head of sustainability CJ
Alegre, TaskUs Southeast Asia VP and talent acquisition head Marlon de Mesa,
senior director of account management Sherry Tenorio, GCash VP for corporate
communications and public affairs Gilda Maquilan, and TaskUs division VP of
operations Arjay Angodung
TaskUs, one of the world's fastest-growing business process
outsourcing service providers, has partnered with GCash, the Philippines’
leading finance app, to support local coffee farmers.
This partnership, launched through a ceremonial tree-planting event,
paves the way for TaskUs to plant 10,000 coffee seedlings in Cavite, through
GCash’s GForest, an interactive climate tech platform, that allows users to
contribute to reforestation and tree-planting initiatives. GCash and its partners
plant actual trees in strategic sites across the Philippines for every digital
tree planted in-app. Through this feature, users are also encouraged to shift
to digital transactions which can help reduce their carbon footprint.
The partnership also enables TaskUs to build more communities and
create lasting positive impact. Beyond doing good for the environment, TaskUs
will also be purchasing beans directly from local women coffee farmers.
“This partnership with GCash is aligned with our core values and
commitment to supporting the communities where we are present. Social
responsibility is strongly embedded in our culture, and we encourage our
teammates to make a difference in issues they care about,” explained Dean Van
Ormer, Senior Vice President – Southeast Asia of TaskUs.
For GCash, the partnership showcases how corporations can work with
the fintech giant in fulfilling their sustainability commitments through
GForest.
“GCash is an advocate of tech for good—not only are we empowering
financial progress for all, but we are also using our platform in ways that can
create significant positive social impact, from protecting the environment to
creating sustained opportunities for our local farmers. GForest is proof that
innovative solutions can engage individuals and corporations to act for our
planet and local communities,” shared CJ Alegre, Sustainability Head of GCash.
Planting 10,000 coffee seedlings is a welcome initiative for the
Philippine coffee industry, which has been advocating for the local development
of coffee to meet the Filipinos’ coffee demand.
“Coffee has historically been an integral component of the
Philippine economy, but today, we see a huge opportunity for companies to
support local coffee farmers. We laud the partnership between GCash and TaskUs
as they leverage innovative platforms to grow coffee seedlings and boost the
livelihood of local farmers. Actual planting will begin during the rainy
season, at the third to fourth quarter of 2024,” stated Chit Juan, President of
Philippine Coffee Board, Inc.
