Throughout history, the
symbiotic relationship between nature and culture has significantly influenced
art, fashion, and architecture. Aiming to unravel the various dimensions in
which nature can serve as a wellspring of inspiration, Milan Design Week is centered
around “Materia Natura”. Embracing this theme, the world’s largest annual design event serves
as an ideal stage for GROHE SPA, the premium sub-brand of GROHE, a leading
global brand for complete bathroom solutions and kitchen fittings. The word SPA
originally comes from the first letters of “Salus per aquam”, which is the
founding concept behind GROHE SPA. Celebrating the transformative power of
water at the impressive Palazzo Reale near the Duomo, GROHE showcases carefully
curated bathroom solutions that epitomize new luxury and bespoke quality in a
holistic installation.
A tribute to nature and history
Based on the concept of
“Aquatecture” – the fusion of water and architecture – the GROHE SPA
installation in the courtyard of Palazzo Reale unveils a series of spaces that
elevate the significance and importance of water in architecture, and the
health and well-being benefits this infusion brings. Conceived by the in-house
LIXIL Global Design and Brand Identity team, the “Aquatecture” installation
pays tribute to the history of the building, interwoven with the contemporary
GROHE SPA “Salus per aquam” concept. Inspired by the former courtyard garden
and in synergy with Milan Design Week’s theme “Materia Natura”, it thoughtfully
blends nature and architecture to create immersive spaces that reflect the
essence of GROHE SPA. These carefully curated spaces echo the former garden,
creating sensual areas to reflect, revitalize, and energize.
“Through our installation
at Palazzo Reale, we reflect the intricate bond between nature and human
creativity, intertwining the rich history of the royal palace with the modern
ethos of GROHE SPA. Inviting visitors on a sensory journey to deeply experience
‘Salus per aquam’, our ‘Aquatecture’ spaces exhibit the powerful connection of
water in architecture. They stand not only as showcases but as inspiration for
architects and designers, encouraging collaboration and experimentation,”
explains Patrick Speck, Leader, LIXIL Global Design EMENA.
Redefining spa luxury
across four tiers
Each “Aquatecture” space
represents one of the four tiers that bring GROHE SPA to life. Visitors embark
on their immersive journey at the fourth tier that shows industry-leading
products to create the ultimate home spa hideaway. Shower solutions like GROHE
Rainshower Aqua and the F-Digital Deluxe modules combine timeless elegance with
modern technology, using light, steam, sound and smell to delight the senses.
In addition, the GROHE Atrio Outdoor Shower provides a refreshing and rejuvenating
experience, enabling a stronger connection to nature and the tranquility this
brings. Transitioning to the third tier, the spotlight is on the GROHE Colors Collection with the new Satin
finish. Offering a luxurious touch and expanded design choices for a
personalized look, the new finish
is available for GROHE Allure and GROHE Atrio, as well as matching showers and
accessories in the colors Satin Steel and Satin Graphite.
The highlight of the second
tier is the new GROHE Allure Gravity Private Collection. Blending a slim square
silhouette with boundless avenues for customization, the faucet line comes with
exchangeable cover plates expertly crafted from glass, mirror or marble. GROHE is partnering with Caesarstone, the
global pioneer of premium countertop surfaces, to craft cover plates from the
brand’s durable surfaces in timeless designs. Culminating the exhibition, the
first tier is comprised of the GROHE Icon 3D collection: The 3D
metal-printed products redefine what is possible, while taking sustainable
product design with ultimate customization options to a new level.
To know more about GROHE, visit https://www.grohe.ph/en_ph/ and
follow their Facebook (@GROHEPacific) and Instagram (@grohe_ph) pages.
