From whimsical life-sized
candies and confectioneries, colorful hot air balloon to exciting activities,
Chupa Chups, the world’s most iconic lollipop brand, brought the fun to even
greater heights to celebrate the Lolliday
2024 – four days of fun games and activities at the SM Mall of Asia (MOA)
Atrium.
Adding buzz to the big
event were a series of video clips shared on social media platforms where
augmented reality hot air balloon in Chupa Chups’ signature brand was seen
flying in People’s Park in Davao, CCLEX in Cebu and Rizal Park Manila before
landing at SM Mall of Asia!
Now on its third year, in
partnership with SM Malls, the hype did not disappoint as the MOA Atrium was
seen turning into a vibrant candy land with candy installations strewn all over
the venue. Each Instagrammable corner allowed guests to take pictures of
featured Chupa Chups candies and share on social media while enjoying different
games and activities with their loved ones. These include the Choose to Dance where participants
danced to the beat of the music; Choose
to Play where friends and family were able to play games; Choose the Vibe where they can play
melodic music with song sheets; and lastly, Choose
to Pose which allowed them to give their best smiles for the photobooth.
Chupa Chups Lolliday 2024
was truly a Forever Fun-filled celebration!
To
know more about Chupa Chups, visit https://www.chupachups.com/ and follow its social media
pages Facebook (https://www.facebook.com/Chupachupschuckph), Instagram (https://www.instagram.com/chupachupsph)
